Nothing guessed. Everything measured.
You know what you want: faster recovery, more output, a leaner build, steadier energy. I build the path from your bloodwork and measure every step of it. Serum panels, hormone protocols, and a direct line to the coach who reads both.
Private roster · Selective intake
You know the goal. I make the path measurable.
Serum labs. Hormone optimization. Functional testing. Three years coaching at Marek Health. Other coaches bring me their most complex cases.
You've been underserved by traditional medicine, and underwhelmed by generic coaching.
Normal is not optimal.
Feeling fine isn't the goal. You want to recover faster, perform better, look the part, and keep improving every year. Getting there takes someone who reads serum panels like a clinician, builds protocols like a scientist, and tracks the whole system against your numbers.
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01Doctors who stop at "in range"
TSH at the high end. Free T at the bottom of the curve. ApoB drifting. Your physician sees no problem. You feel every problem. "In range" is not "optimal," and the bottom of the range is no place to build from.
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02Coaches who can't read a panel
Your previous coach handed you macros and a training split. They didn't ask about your thyroid, your cortisol architecture, your lipid particles, your gut. Because they don't know how to.
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03Plateaus that discipline won't fix
You're consistent. You're disciplined. The body isn't moving. When effort stops working, the answer is in your physiology. That takes a different toolkit.
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04Protocols designed for someone else
Cookie-cutter HRT. Generic peptide stacks. Supplement advice pulled from internet forums. Your physiology is a dataset of one, and your protocol should be written for it.
Beyond macros. Beyond training. Into physiology.
Every engagement begins with advanced serum labs and functional testing. Every recommendation is backed by clear rationale. You always know the why.
Targeted HRT protocols built around your serum data, not someone else's. Free T, total T, estradiol, SHBG, DHT, prolactin, and the supporting cast managed in concert.
When the standard playbook stops working, the answer is rarely "eat less." It's usually thyroid, leptin signaling, gut dysbiosis, or chronic inflammation. I find which one.
Not just TSH. Free T3, free T4, reverse T3, antibodies, conversion. Most thyroid problems are misdiagnosed, and most never reach optimal.
ApoB, Lp(a), particle counts, LDL-P. Cardiovascular risk for high performers (including those on supraphysiological protocols), managed with precision.
Pregnenolone, allopregnanolone, DHEA. Cognitive performance, mood architecture, and the chemistry of staying sharp under pressure.
Chronic inflammation is the silent killer of body composition and performance. GI testing when warranted. Targeted protocols to reset the system.
"Normal" vs. optimal. See the difference.
Pick a marker. The grey bar is what your lab report calls acceptable. The gold zone is where high performers, men and women, actually operate. The gap between the two is where most people live: tired, stalled, and told they're fine.
Ranges shown are illustrative reference intervals and optimization targets. Real interpretation depends on the full panel, your symptoms, and your history read together.
See a full sample report →Full-scope coaching. Run by one person.
Training. Nutrition. Labs. Hormone and peptide protocols. Supplementation. Daily biofeedback. All of it coming from me directly, integrated under one standard. You don't get a strength coach, a macro coach, and a protocol coach who never talk. You get one person holding the whole picture, with reply time measured in hours, not days.
Training programming, nutrition architecture, hormone and supplement strategy, lab interpretation, biofeedback review. All from me, integrated. No handoffs between specialists, no translation losses.
You have my number. Text when something shifts: sleep, stress, travel, a new panel, a training block that didn't land. Reply comes from me. Measured in hours, not days. No standing video meetings you have to manage.
Daily tracking on sleep, training performance, digestion, recovery, stress. Labs at strategic intervals. The protocol evolves when your data says it should, not when the calendar does.
Three phases. Every client. No shortcuts.
The same operating system whether the goal is longevity, body composition, cognitive edge, or peak physical capacity. The variables change. The discipline doesn't.
Advanced serum labs and functional testing on day one. Hormones, metabolic markers, lipids, inflammation, micronutrients. We don't guess. We measure.
Training, nutrition, supplementation, hormone strategy, lifestyle architecture. Every variable mapped to your physiology and your goal. Every move backed by clinical rationale.
Daily availability. Weekly data. Strategic re-panels. The protocol evolves with the data, not with the calendar.
One standard. Built around the person you're meant to become.
Start with the goal: a leaner build, faster recovery, more strength, better sleep, a cleaner panel. We define it in numbers, then build the plan backward from it, starting with where your labs are today. Every check-in shows exactly how far you've come and what's left.
Private physiology coaching
A full engagement built around your serum data, your goals, and your calendar. Direct access to me. Not a junior coach, not a call center.
- Full clinical intake and advanced serum panel analysis on day one (labs ordered direct to consumer, paid to the lab, no gating physical required)
- Hormone, thyroid, metabolic, lipid, and inflammation interpretation in context
- HRT and peptide prescriptions written by a contracted physician inside the engagement (medication billed at the pharmacy, no referrals, no gray-zone sourcing)
- Custom training & nutrition architecture, built for your physiology
- Sleep, stress, and recovery strategy
- Targeted supplementation, no stacks, no resale
- NutriDyn practitioner-grade supplement access, free and yours to keep
- Strategic re-panels and protocol calibration through the engagement
- Weekly written check-ins and Loom video reviews. Monthly live video call.
- Direct-line text access (reply measured in hours, not days)
- Supraphysiological protocol guidance with clinical rigor, where appropriate
Best fit: people who know what they want from their body and want a clear, measured path to get there. Recovery, performance, body composition, metabolic health, or all four.
Where physiology meets performance.
I work at the intersection of performance, physiology, and transformation. My focus is health and hormone optimization built on serum data: recovery, performance, body composition, and metabolic health. I apply the same depth to elite athletes working under sport-specific constraints.
Alongside running Set the Standard, I spent three years as a coach at Marek Health. My most recent certification is Seeds Scientific Research & Performance Peptide Therapy (SSRP). It sits alongside Functional Nutrition & Metabolism from Metabolism School (FNMS), Functional Blood Chemistry Analysis (FBCA), and Prescript Level 1.
The work goes far beyond macros and training plans. I analyze serum labs, design targeted HRT protocols, and manage complex cases involving metabolic disorders, thyroid optimization, lipid management, neurosteroids, sexual function, and chronic inflammation. For those operating supraphysiologically, I provide guidance with clinical rigor, prioritizing health and long-term function.
I work with a contracted physician who provides the medical component of each engagement. HRT and peptide prescriptions, when indicated, are written within the relationship, not left for you to source elsewhere. One intake. One protocol. One medical provider.
I also serve as a consultant and mentor for other coaches on their complex cases, and work alongside medical professionals to stay on the cutting edge of hormone therapy, functional testing, and metabolic optimization.
If you're done guessing and want your health run on real data, this is where we start.
Every metric tracked. Every adjustment logged.
On the back end, I track every variable. Correlate the data. Analyze the trends. Assess biofeedback against decisions made. Every adjustment is methodical and specific to the individual.
Optimal starts yield optimal ends.
Every engagement begins with full baseline metrics: body composition, hormones, performance markers, sleep and stress data. Every adjustment from that point is tracked, contextualized, and tied back to where we started.
Dialed, by design.
By the time the goal is in sight, I know exactly how your body responds to every input: calories, carbs, sodium, water, training volume, sleep. The peak isn't a guess. It's a calculated execution of months of accumulated biofeedback.
What it looks like from the inside.
The health scare was wild. The EMT told me had I not been taking care of myself the way that I have been, the outcome could have been a lot different. To keep it 100, you helped save my life. I appreciate you.
You've had more impact on my health and life than any physician I've ever seen. Your coaching, guidance, and support has been truly life changing, and for that I'm immensely grateful.
What changes when your coach actually knows physiology.
- Serum labs drive every decision, not intuition
- Hormone, thyroid, and metabolic markers managed in concert
- Plateaus identified at the physiology level, not the willpower level
- Every adjustment backed by clinical rationale
- Direct line to me. Not a junior, not a ticket
- Protocol evolves as your data evolves
- You understand the why behind every move
- A macro spreadsheet and a generic training split
- "Push harder" when progress stalls
- Cookie-cutter supplement stacks they sell on the side
- No idea what your hormones are doing
- Handoff to a junior after the sales call
- Same protocol they sold the last two hundred clients
- You guess. They guess. The body doesn't move.
The same Protocol Tools I build client plans with.
A precise compound dose calculator and a weekly protocol builder, with PDF export. Enter your email to unlock instant access, free.
Unlock the Protocol Tools →Set the standard. For yourself.
One call. No commitment. No sales pressure. We talk about where you are, what you're chasing, and whether this is the right fit. If it's not, I'll tell you.