Where physiology meets performance

Nothing guessed. Everything measured.

You've compounded capital, built a company, earned the corner office. The body is the asset class you haven't been able to get data on. Serum panels, hormone protocols, and a direct line to the coach who reads both. That's the work.

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Michael Warner
Michael Warner
Founder · BS Kinesiology · FBCA
Private roster
Operators Founders Investors Pro Athletes Celebrities
The reason you're here

You've been underserved by traditional medicine, and underwhelmed by generic coaching.

"Your labs are 'normal.'"
Normal is not optimal.

High performers know the difference. You're not trying to avoid disease. You're trying to compound. That requires a coach who reads serum panels like a clinician, builds protocols like a scientist, and manages the whole system with the discipline your portfolio already gets.

That's the work.

  • 01
    Doctors who stop at "in range"

    TSH at the high end. Free T at the bottom of the curve. ApoB drifting. Your physician sees no problem. You feel every problem. "In range" is not "optimal," and you're not building a life on the bottom quartile.

  • 02
    Coaches who can't read a panel

    Your previous coach handed you macros and a training split. They didn't ask about your thyroid, your cortisol architecture, your lipid particles, your gut. Because they don't know how to.

  • 03
    Plateaus that discipline won't fix

    You're consistent. You're disciplined. The body isn't moving. That's not a willpower problem. That's a physiology problem. Different toolkit required.

  • 04
    Protocols designed for someone else

    Cookie-cutter HRT. Generic peptide stacks. Supplement advice pulled from internet forums. Your physiology is a dataset of one, and your protocol should be written for it.

What I actually manage

Beyond macros. Beyond training. Into physiology.

Every engagement begins with advanced serum labs and functional testing. Every recommendation is backed by clear rationale. You always know the why.

Hormone Optimization

Targeted HRT protocols built around your serum data, not someone else's. Free T, total T, estradiol, SHBG, DHT, prolactin, and the supporting cast managed in concert.

Metabolic & Fat Loss Resistance

When the standard playbook stops working, the answer is rarely "eat less." It's usually thyroid, leptin signaling, gut dysbiosis, or chronic inflammation. I find which one.

Thyroid Optimization

Not just TSH. Free T3, free T4, reverse T3, antibodies, conversion. Most thyroid problems are misdiagnosed, and most never reach optimal.

Lipid Management

ApoB, Lp(a), particle counts, LDL-P. Cardiovascular risk for high performers (including those on supraphysiological protocols), managed with precision.

Neurosteroids & Cognition

Pregnenolone, allopregnanolone, DHEA. Cognitive performance, mood architecture, and the chemistry of staying sharp under pressure.

Gut & Inflammation

Chronic inflammation is the silent killer of body composition and performance. GI testing when warranted. Targeted protocols to reset the system.

How I work

Full-scope coaching. Run by one person.

Training. Nutrition. Labs. Hormone and peptide protocols. Supplementation. Daily biofeedback. All of it coming from me directly, integrated under one standard. You don't get a strength coach, a macro coach, and a protocol coach who never talk. You get one person holding the whole picture, with reply time measured in hours, not days.

01
Every component, one person

Training programming, nutrition architecture, hormone and supplement strategy, lab interpretation, biofeedback review. All from me, integrated. No handoffs between specialists, no translation losses.

02
Direct line, not a ticket system

You have my number. Text when something shifts: sleep, stress, travel, a new panel, a training block that didn't land. Reply comes from me. Measured in hours, not days. No standing video meetings you have to manage.

03
Biofeedback drives the rhythm

Daily tracking on sleep, training performance, digestion, recovery, stress. Labs at strategic intervals. The protocol evolves when your data says it should, not when the calendar does.

The method

Three phases. Every client. No shortcuts.

The same operating system whether the goal is longevity, body composition, cognitive edge, or peak physical capacity. The variables change. The discipline doesn't.

01
Lab Up

Advanced serum labs and functional testing on day one. Hormones, metabolic markers, lipids, inflammation, micronutrients. We don't guess. We measure.

02
Build Protocol

Training, nutrition, supplementation, hormone strategy, lifestyle architecture. Every variable mapped to your physiology and your goal. Every move backed by clinical rationale.

03
Execute & Iterate

Daily availability. Weekly data. Strategic re-panels. The protocol evolves with the data, not with the calendar.

The engagement

One standard. Built around the person you're meant to become.

The founder whose sixties look like someone else's forties. The operator whose body still keeps up with the calendar. The athlete chasing one more peak. Whoever that person is for you, the engagement is designed in reverse from them, not from the category you happen to fit in today.

What's included

Private physiology coaching

A full engagement built around your serum data, your goals, and your calendar. Direct access to me. Not a junior coach, not a call center.

  • Full clinical intake and advanced serum panel analysis on day one (labs ordered direct to consumer, paid to the lab, no gating physical required)
  • Hormone, thyroid, metabolic, lipid, and inflammation interpretation in context
  • HRT and peptide prescriptions written by a contracted physician inside the engagement (medication billed at the pharmacy, no referrals, no gray-zone sourcing)
  • Custom training & nutrition architecture, built for your physiology
  • Sleep, stress, and recovery strategy
  • Targeted supplementation, no stacks, no resale
  • NutriDyn practitioner-grade supplement access, free and yours to keep
  • Strategic re-panels and protocol calibration through the engagement
  • Weekly written check-ins and Loom video reviews. Monthly live video call.
  • Direct-line text access (reply measured in hours, not days)
  • Supraphysiological protocol guidance with clinical rigor, where appropriate

Best fit: founders, investors, C-suite operators, and high-functioning professionals who've already optimized everything except their physiology.

Pricing and what comes after the engagement →

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Michael Warner
Michael Warner
BS Kinesiology · FBCA · SSRP · FNMS · J3U
Meet Michael Warner

Where physiology meets performance.

I work at the intersection of performance, physiology, and transformation. My focus is health and hormone optimization for high-performing operators (founders, investors, executives) and the elite athletes who need the same depth applied under sport-specific constraints.

The work goes far beyond macros and training plans. I analyze serum labs, design targeted HRT protocols, and manage complex cases involving metabolic disorders, thyroid optimization, lipid management, neurosteroids, sexual function, and chronic inflammation. For those operating supraphysiologically, I provide guidance with clinical rigor, prioritizing health and long-term function.

I work with a contracted physician who provides the medical component of each engagement. HRT and peptide prescriptions, when indicated, are written within the relationship, not left for you to source elsewhere. One intake. One protocol. One medical provider.

I also serve as a consultant and mentor for other coaches on their complex cases, and work alongside medical professionals to stay on the cutting edge of hormone therapy, functional testing, and metabolic optimization.

If you've been underserved by traditional medicine and underwhelmed by generic coaching, this is where the work actually happens.

Credentials & continued education
BS Kinesiology Functional Blood Chemistry Analysis (FBCA · ODX Academy) SSRP Peptide Certification (Dr. Seeds) Functional Nutrition & Metabolism (FNMS) Prescript Level 1 (PSL1) Precision Nutrition Level 1 (PNL1) J3 University
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Meticulous attention to detail

Every metric tracked. Every adjustment logged.

On the back end, I track every variable. Correlate the data. Analyze the trends. Assess biofeedback against decisions made. Every adjustment is methodical and specific to the individual.

Starting points

Optimal starts yield optimal ends.

Every engagement begins with full baseline metrics: body composition, hormones, performance markers, sleep and stress data. Every adjustment from that point is tracked, contextualized, and tied back to where we started.

End results

Dialed, by design.

By the time the goal is in sight, I know exactly how your body responds to every input: calories, carbs, sodium, water, training volume, sleep. The peak isn't a guess. It's a calculated execution of months of accumulated biofeedback.

Real clients. Real words.

What it looks like from the inside.

"

The health scare was wild. The EMT told me had I not been taking care of myself the way that I have been, the outcome could have been a lot different. To keep it 100, you helped save my life. I appreciate you.

— Jonathan Benjamin
"

You've had more impact on my health and life than any physician I've ever seen. Your coaching, guidance, and support has been truly life changing, and for that I'm immensely grateful.

— Jacob Roodman
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The difference

What changes when your coach actually knows physiology.

With Set the Standard
  • Serum labs drive every decision, not intuition
  • Hormone, thyroid, and metabolic markers managed in concert
  • Plateaus identified at the physiology level, not the willpower level
  • Every adjustment backed by clinical rationale
  • Direct line to me. Not a junior, not a ticket
  • Protocol evolves as your data evolves
  • You understand the why behind every move
With most coaches
  • A macro spreadsheet and a generic training split
  • "Push harder" when progress stalls
  • Cookie-cutter supplement stacks they sell on the side
  • No idea what your hormones are doing
  • Handoff to a junior after the sales call
  • Same protocol they sold the last two hundred clients
  • You guess. They guess. The body doesn't move.
Members resource

The same Protocol Tools I build client plans with.

A precise compound dose calculator and a weekly protocol builder, with PDF export. Enter your email to unlock instant access, free.

Unlock the Protocol Tools
Private roster · Selective intake

Set the standard. For yourself.

One consult. No commitment. No sales pressure. We talk about where you are, what you're chasing, and whether this is the right work for you. If it's not, I'll tell you that too.